Your genuine press release for the big day on October 5th




Time to Change Village ‘pops up’ in Newcastle this October


As part of the national campaign to help end the stigma and discrimination of mental health issues, this October, Launchpad, Mental Health North East and a host of mental health organisations will join forces with Time to Change to bring their successful awareness raising ‘village’ running across the country to the centre of Newcastle.


The Time to Change Village is an interactive space, where the public can learn more about mental health, whilst engaging in a range of activities and having lots of fun.


Constructed to represent an actual village, it will include a cinema, a teashop, a post office (with postcards available for people to send which will further help to combat discrimination), a lifestyle tent, a young people’s zone and a Village Green holding a number of music and drama performances throughout the day.


There will be lots of spaces and covered stalls where those from the sector can showcase their work, thus offering help and information, raising the profile of mental health and the services and advice available to people/


To help people talk more openly about mental health issues, there will be over 80 village volunteers on site with first-hand experience of the issues, who will engage the public in conversation about mental health issues.


Angela Slater, North East of England Regional Coordinator at Time to Change, said: “We know that conversations between people with and without mental health problems are one of the most effective ways to challenge misconceptions and stereotypes. People start to realise that those of us with mental health problems are so much more that their diagnosis, they are talented, creative and engaging, they are brothers, sisters or parents.  By entertaining and engaging with people at the Time to Change Village we expect that they will learn something new and feel less afraid of having more open conversations about mental health.


“The process of volunteering at a Time to Change event can also be a very empowering experience and our volunteers often report that they have gained confidence, felt accepted and that their personal lived experience has been valued in a positive way”.


Alisdair Cameron, Team Leader at Launchpad, said: “This event will build on the success of previous ones we’ve organised at Monument in Newcastle around the time of World Mental Health day in October, being even bigger and better than before thanks to the collaboration with Time to Change. Through our networks we’ve participation from the whole North East

region, with more volunteers, groups, stalls and activities to interact with the public. We particularly want to get younger and older people talking about mental health issues and having some fun watching performances by poets, musicians, choirs, bands, jive and lindy hop dancers”.




Lyn Boyd, Chief Executive, Mental Health North East, said: “The North East has a reputation for friendliness and our communities historically have illustrated support in times of need. In a healthy community we recognise that what we say and do can have a positive or negative effect on others. So

we can all do things that even, in a small way, help others to improve the quality of their lives. These include challenging our prejudices, talking about mental health and supporting local mental health initiatives”



The Time to change Village will be at Grey’s Monument in Newcastle, on Saturday 5 October 2013 from 10am – 4pm.






ANGELA SLATER (Time to Change Regional Coordinator) on 0781 2979080

Other contacts

Alisdair Cameron at Launchpad on 07736074213

Kathryne Wray at MHNE on 0191 4928235, Mobile 07946719668, email



Notes to Editors:


Time to Change

Time to Change is England’s most ambitious programme to end the stigma and discrimination faced by people with mental health problems. The programme is run by the charities Mind and Rethink Mental Illness, and funded by the Department of Health, Comic Relief and the Big Lottery Fund. For more information go to



Launchpad work to ensure that the voice of the service user is heard by all the decision-making bodies that affect mental health. A platform to get things to happen it works with and for anyone who’s experienced mental health difficulties, with collaboration and co-production (and being user-led and user-run) at its core. It’s a base for national, regional, and sub-regional user & carer networks. Activities include: planning/designing MH services, trying to influence policy, delivering training, signposting & giving information, doing research, setting up, running and assisting peer support groups, networking, campaigning and doing interesting, creative and artistic endeavours. For more information go to


MHNE is a consortium of Voluntary Community Sector organisations working to improve service provision for people suffering mental distress. For more information go to





Department of Health



On 2 February 2011 the Department of Health launched No health without mental health, a cross-government mental health outcomes strategy for people of all ages which has the twin aims of keeping people well and improving their mental health and, when people are not well, improving their outcomes through high-quality services.


The strategy is based on six shared objectives, developed with partners from across the mental health sector, and focuses on ‘Recovery’ and the reduction of stigma and discrimination as overarching themes.




To help deliver the objective to reduce the stigma faced by people with mental health problems, in 2011 the Department agreed to support Time to Change, the anti-stigma campaign run by the charities Mind and Rethink Mental Illness. The Department of Health is providing the campaign with up to £16 million of funding together with a further £4 million

from Comic Relief. This funding will help Time to Change continue their work until March 2015.


Comic Relief

Comic Relief is committed to supporting people living with mental health problems. The projects Comic Relief funds ensure people with mental health problems get their voices heard in the decisions that affect their lives and get the help they need to recover. Comic

Relief also helps people to promote their rights and reduce the stigma and discrimination they face so that they feel more included in society.  The £4 million grant to Time to Change is the second time the charity has awarded Time to Change its largest UK grant and is part of Comic Relief’s long standing commitment to this issue. For more information go to

Big Lottery Fund

Big Lottery Fund supported the first phase of Time to Change with funding of over £20million, and in 2013 awarded the programme a further £3.6m from its Well-being programme to build on its success and work with targeted communities. Big Lottery Fund also supported the campaign’s roll out across Wales.


The largest distributor of National Lottery good cause funding,  Big Lottery Fund is committed to bringing real improvements to communities and the lives of people most in need and has awarded close to £6bn to health, education, environment and charitable causes across the UK since 2004. For full details of the Big Lottery Fund’s work visit:






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